Author Archives: sammyweik

In the last decade there has been an advancement in technology that really is quite unfathomable. It is important to be aware of all of the ways technology can be employed and use it to the best of your personal ability. There is a vast world of technology that an individual may not be equippedContinue reading “Modern Communication tools vs. Traditional Communication tools”

PR practitioners, marketing practitioners and media professionals are generally built on mutual goals. They all want the public to be properly informed and increase user engagement. To avoid conflict, it is important to establish a trust with your audience. Writing an honest and ethical pitch to a reporter for example, displays a legitimate interaction andContinue reading “The Importance of Building Relationships”

Have you ever said something to someone, and they took it the wrong way even though you didn’t mean it the way that person took it? Maybe you were even the person that got offended. We, as humans, use communication as a way to relay a message or type of emotion to another. Granted, itContinue reading “Communication is Power.”

The concept of news is quite a concept within itself. Generally, what makes information newsworthy is subjective to the reader. However with this being said, there are also some things I’d like to think that the average news reader could automatically define as newsworthy, or not. Regardless of what you are interested in, there areContinue reading “What Makes News Newsworthy?”

Hi there, my name is Samantha Weikers and I am currently studying Public Relations at Georgia Southern University. I am from the Atlanta area and have been raised there my whole life. I love my major for everything it stands for. I believe the art of communication is crucial to a healthy lifestyle and career.Continue reading “My First Blog Post”