Sammy W's Blog

Sammy’s Study of Public Relations

Introduction

Modern Communication tools vs. Traditional Communication tools

In the last decade there has been an advancement in technology that really is quite unfathomable. It is important to be aware of all of the ways technology can be employed and use it to the best of your personal ability. There is a vast world of technology that an individual may not be equipped…

The Importance of Building Relationships

PR practitioners, marketing practitioners and media professionals are generally built on mutual goals. They all want the public to be properly informed and increase user engagement. To avoid conflict, it is important to establish a trust with your audience. Writing an honest and ethical pitch to a reporter for example, displays a legitimate interaction and…


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