The Importance of Building Relationships

PR practitioners, marketing practitioners and media professionals are generally built on mutual goals. They all want the public to be properly informed and increase user engagement. To avoid conflict, it is important to establish a trust with your audience. Writing an honest and ethical pitch to a reporter for example, displays a legitimate interaction and the reporter will gain your trust. If the PR professional writes a pitch that may not be totally honest, however it makes your client appear better than they are, this will result in a lack of trust from everyone involved. Relationships can be completely mutually beneficial if it is done the right way. Remaining honest, ethical and loyal to your company and organization will only help them succeed in the long run. Forming honest, ethical and loyal relationships with stakeholders advocate for a promising future for your company or organization.